REAL ESTATE RESOURCE LIBRARY · DOWNLOADABLE TOOLKIT
The Listing Launch Kit — Pricing, Marketing & Open House Templates
A complete pre-launch system for pricing, prepping, and marketing a residential listing from signed agreement to first open house.
The Listing Launch Kit is a working set of templates for residential listing agents to run the two weeks between signing a listing agreement and getting the property live and shown well. It covers pricing the home with a structured CMA worksheet, a day-by-day pre-launch checklist, listing description templates you adapt to the actual property, an open house plan with a sign-in sheet, and a seller update template so your seller hears from you on a predictable schedule instead of wondering what is happening.
This is built for agents who already know how to run a CMA and hold an open house but want a consistent, professional system instead of rebuilding the process from scratch every time — and for newer agents who want a real structure to follow on their first several listings. Every tool here is meant to be copied into your own documents, filled in with actual property data, and reused listing after listing.
What you will work through
- By the end you will be able to build a structured CMA worksheet that supports a defensible list price
- By the end you will be able to run a 14-day pre-launch checklist from signed agreement to go-live
- By the end you will be able to write listing descriptions that are accurate, compelling, and Fair Housing compliant
- By the end you will be able to plan and run an open house with a proper sign-in process
- By the end you will be able to keep a seller informed on a predictable, professional cadence
This toolkit is an educational resource for organizing residential listing preparation, pricing, and marketing workflow. It is not legal, brokerage, or appraisal advice. A CMA is not an appraisal and does not substitute for one. Real estate advertising, disclosure, and licensing requirements vary by state and change over time; verify current rules with your state real estate commission, your managing broker, and your MLS before publishing any marketing material or making any pricing or disclosure decision. Fair Housing compliance is a legal requirement, not an optional best practice, and this kit's guidance is general — confirm specific language and practices with your broker or legal counsel.