Skills training for serving high-end buyers and sellers: luxury pricing, property presentation, discreet marketing, high-touch service and complex transactions.
Who this course is for
Licensed agents who want to move into the luxury segment of their market.
What you’ll be able to do
- Define and analyze the luxury segment in your market
- Price unique homes with limited comparables
- Present and market high-end properties
- Deliver discreet, high-touch client service
- Handle complex luxury transactions and partners
Course curriculum
Module 1: Understanding the luxury market
Luxury is defined locally. This lesson covers how to identify the luxury threshold in your market and what drives buyer behavior.
Module 2: Pricing unique homes
High-end homes rarely have perfect comps. You learn adjustment methods, absorption analysis and presenting a pricing strategy.
Module 3: Property presentation
Presentation sets value. This lesson covers staging, photography, video and printed materials for high-end homes.
Module 4: Discreet marketing
Many luxury clients value privacy. Learn private showings, off-market strategies within MLS rules, and networking.
Module 5: High-touch service
Luxury clients expect responsiveness and expertise. This lesson covers communication standards, concierge services and managing expectations.
Module 6: Complex transactions
Luxury deals often involve trusts, LLCs, relocation and multiple advisors. You learn to coordinate attorneys, wealth managers and lenders.
How it works
Self-paced online course. Lifetime access. Work through the modules in order, apply the checklists on real jobs, and finish with a Certificate of Completion.
FAQ
Is this a license or certification? No. This is skills training. You receive a Certificate of Completion. Licensing requirements vary by state and trade — always verify your local requirements.
Does this meet state licensing or continuing-education requirements? No. This course is skills training, not an approved pre-licensing or CE course. Licensing rules vary by state, so check with your state’s real estate commission.
How long do I have access? Lifetime access, including updates.
What if it’s not for me? Contact support within 14 days of purchase.