Skills training for agents who want to win and manage more listings: pricing, preparation, marketing, showings, offers and seller communication.
What you’ll learn
- Prepare listing presentations that explain value clearly
- Price homes with defensible comparable data
- Prepare, stage and market a listing
- Manage showings, feedback and price adjustments
- Compare and negotiate offers for the seller
Lessons
Listing Agent Course — Lesson 1: The listing agent’s role
Listing Agent Course — Lesson 2: Pricing the listing
Price is the biggest lever. You learn how to choose comps, adjust for differences and present a pricing strategy. In this lesson Choosing and adjusting comps Absorption and days-on-market data Presenting a price range Put it into practice Prepare a pricing analysis for a recent sale in your area. Note: This course is skills training, […]
Listing Agent Course — Lesson 3: Preparing the home
Preparation affects price and time on market. This lesson covers repairs, staging, photography and pre-listing inspections. In this lesson Repair and prep priorities Staging basics Photography and video Put it into practice Create a pre-listing prep checklist. Note: This course is skills training, not an approved pre-licensing or CE course. Licensing rules vary by state, […]
Listing Agent Course — Lesson 4: Marketing the listing
Good marketing reaches the right buyers. Learn MLS entries, listing copy, online and offline marketing, and fair housing advertising rules. In this lesson MLS entry and listing copy Online and offline channels Fair housing in advertising Put it into practice Write listing copy for a sample home. Note: This course is skills training, not an […]
Listing Agent Course — Lesson 5: Showings, feedback and adjustments
Listings need active management. You learn how to schedule showings, gather feedback and decide when to adjust price. In this lesson Showing logistics and safety Collecting feedback Price adjustment decisions Put it into practice Draft a weekly seller update template. Note: This course is skills training, not an approved pre-licensing or CE course. Licensing rules […]
Listing Agent Course — Lesson 6: Offers and closing
Help sellers compare offers on more than price. This lesson covers net sheets, contingencies, multiple offers and getting to closing. In this lesson Seller net sheets Comparing terms and contingencies Multiple-offer handling Put it into practice Build a side-by-side offer comparison sheet. Note: This course is skills training, not an approved pre-licensing or CE course. […]