Skills training for serving high-end buyers and sellers: luxury pricing, property presentation, discreet marketing, high-touch service and complex transactions.
What you’ll learn
- Define and analyze the luxury segment in your market
- Price unique homes with limited comparables
- Present and market high-end properties
- Deliver discreet, high-touch client service
- Handle complex luxury transactions and partners
Lessons
Luxury Home Specialist Course — Lesson 1: Understanding the luxury market
Luxury Home Specialist Course — Lesson 2: Pricing unique homes
High-end homes rarely have perfect comps. You learn adjustment methods, absorption analysis and presenting a pricing strategy. In this lesson Limited-comp analysis Absorption and inventory Presenting price to sellers Put it into practice Price a high-end home using three different methods. Note: This course is skills training, not an approved pre-licensing or CE course. Licensing […]
Luxury Home Specialist Course — Lesson 3: Property presentation
Presentation sets value. This lesson covers staging, photography, video and printed materials for high-end homes. In this lesson Professional staging Photography, video and drone Property books and brochures Put it into practice Plan the marketing assets for a sample luxury listing. Note: This course is skills training, not an approved pre-licensing or CE course. Licensing […]
Luxury Home Specialist Course — Lesson 4: Discreet marketing
Many luxury clients value privacy. Learn private showings, off-market strategies within MLS rules, and networking. In this lesson Private and pre-market strategies MLS rules and clear cooperation Networking with other agents Put it into practice Write a privacy-conscious marketing plan. Note: This course is skills training, not an approved pre-licensing or CE course. Licensing rules […]
Luxury Home Specialist Course — Lesson 5: High-touch service
Luxury clients expect responsiveness and expertise. This lesson covers communication standards, concierge services and managing expectations. In this lesson Communication standards Concierge vendor network Managing expectations Put it into practice Draft a client service standard document. Note: This course is skills training, not an approved pre-licensing or CE course. Licensing rules vary by state, so […]
Luxury Home Specialist Course — Lesson 6: Complex transactions
Luxury deals often involve trusts, LLCs, relocation and multiple advisors. You learn to coordinate attorneys, wealth managers and lenders. In this lesson Trusts, LLCs and entity purchases Working with advisors Jumbo financing basics Put it into practice Map the advisors involved in a sample luxury transaction. Note: This course is skills training, not an approved […]